Six Simple Steps To Successful Publishing

Released on: November 2, 2007, 10:05 am

Press Release Author: Theresa Chaze

Industry: Entertainment

Press Release Summary: Publishing is easier and cheaper than most authors think.

Press Release Body: Six Simple Steps to Successful Publishing


Doing a simple search on the net for predators and editors, it is easy to discover
how many individuals and companies are waiting to take advantage of writers. Making
grandiose promises of making their book a best seller, they con unsuspecting writers
out of the money, talent and royalties. Even those writers who do the research can
find that they have been taken advantage, However, with the new technological
advances in computers and in printing, writers no long have to depend on others to
make their publishing dream come true. Print on demand opens the door for authors
to not only maintain creative control, but also retain all of the profits from their
work. There are six simple steps to getting your book successfully published and
distributed.

1. Write your book, making sure that it is properly edited.

Not only does you book have to be creative and interesting, but it has to be
readable. Meaning that you need to do more than run it through the spell checker.
Punctuation, spelling, and grammar errors will detract from the content and
discredit the author. Although mistakes can even be found best selling books, they
are rare and quickly fixed in the next edition. First time authors especially need
to make sure the work reaches the highest standard possible.


2. Format you book so that it is easy to read and looks professional with an eye
catching cover and enticing back cover blurb.

Formatting your book not only is resizing it to fit the appropriate book size, but
it is also making sure the typesetting gives the pages a professional appearance.
Margins need to be justified to give the pages a clean look. In most cases, book
covers should be kept simple and uncomplicated; the graphics need to lure the reader
to pick it up. The back cover blurb needs to tempt the reader into reading a few
pages. The pages within should persuade the reader the book is worth the money.

3. Find a printer who can produce quality books at a cost effective price.
The list of POD printers is rapidly growing. By Googling the "print on demand
printers", the writer can find an impressive of list that varies not only in price
but also in services. Some POD printers provide printing services without set up
fees; however, they have limited distribution, which will also reduce the number
brick and mortar stores who will be willing to carry the books. However, if an
author only needs a few copies or intends to sell solely online, theses services are
inexpensive ways to get a book in print. Most POD printers charge set up fees, but
they also provide other printing options for book size, colors, and binding.

4. Make you book financially attractive to bookstores.
New authors have be realistic about their profit margins. In order for bookstores
to be interested, the books have to be reasonably priced with at least a 50%
discount off the cover price. However, the current standard discount is 55% off. In
addition, making the books returnable is a must. Very few bookstores will risk
their money and shelf space on a book by an unknown author if it isn't returnable.
When setting the cover price all three factors must be considered in along with a
royalty fee. Never forget to pay yourself for your work, but don't forget that the
higher the cost of the book, the few copies that will be sold.

5. List your book with a distributor who is widely used.
Ingram is one of the widest know distributors in the country. However, they will not
work with publishing houses that have less than ten titles in print. For a new
publishing house, this can be a temporary obstacle. They do however have a list of
associated distributors who will represent books from smaller publishers. The site
address for the list is http://www.ingrambook.com/new/distributors.asp. Each of
these distributors has their own standards and genres that they represent. Some of
which require an exclusive contract for each book.

6. Promoted and market you book 24/7
Whether traditional or POD, a beginning author does nearly all of the marketing and
promotions. In order to be effective, the author has to not only find a niche
market, but has to create brand name for her or himself. The niche market is the
target market that you are seeking according to genre, age, gender and readership.
Creating a brand name is process where an author creates a strong connection with
the target audience. In the past, traditional publishers placed ads and arranged for
reviews. These are both still important venues; however, the internet has opened up
many different options. Blogs, vblogs, and homepages are only three opportunities to
attract readers, which cost little or no money. Online groups, chat rooms, and
message boards are not only places to promote your work, but it is a great way to
make connections with like minds.

No longer costing thousands of dollars to get their books in print, more authors are
starting their own publishing houses and going out on their own. By doing it
themselves, an author can published and distributed to the public for less than
three hundred dollars.

Valkyrie Publishing is a consulting service, which helps authors create their dream
without risking their royalties or answering to another. It is their job to make
the publishing experience as simple and inexpensive as possible. For authors who
are not technologically savvy or would just like help with the process, they are an
excellent resource and beneficial asset.



Web Site: http://www.theresachaze.com

Contact Details: Theresa@theresachaze.com

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